Whiteface should create the illusion that you really are that pale,
and not that you have a bunch of makeup from
Wallgreen's caked all over your face. Use a good base: not even the most
gifted makeup artist can get the necessary
coverage from inferior makeup. If you have dark skin, don't try to do
whiteface unless you're going for a very stylized
harlequin look or are willing to put makeup on all exposed skin areas.
Try using a base just one or two shades lighter than
your own color, and then put white powder over it. This will give you an
ethereal, almost grayish cast.
After spending money on a decent base, take the trouble to apply it
evenly. It's appalling how many Goths overlook
something so basic and vital to their entire aesthetic. Equally bad and
unfortunately as common is the tendency to
overpowder and to end one's pallor at the jawbone. Such mistakes are
just inexcusably stupid. Don't make them.